Amazon was betting on terminals and betting on content, which seemed like a fairly logical move in the market in which it had to act. However, Amazon's strategy of launching its own things usa phone list positioning exclusive brands and products was not limited to those scenarios. Progressively in recent years, Amazon has been launching a kind of emporium of white brands that cover markets of all types. The company recently entered the fashion market with a few private labels and had previously also started selling private label furniture.